We champion the needs of makers and consumers by crafting a distribution platform that delivers joyful discovery, engagement, and inspiring innovation. -Play UX Mission
The Google Play Store serves billions of users globally, offering games, apps, movies, books, and more. As part of the UX department, the Play Visuals Production Design team collaborated across functions to optimize graphics, ensuring consistency and respecting developers’ intellectual property. Our team played a key role in product rollouts by creating wireframes, prototypes, and streamlining production workflows for mobile and wearable platforms.
Personal Highlights:
Optimized design processes for Google Play Points seasonal campaigns through templates and scripts, contributing to $14M in incremental spend (2021) across 39 global markets.
Led integration of Google Play Points (GPP) with third-party partner artwork, pitching and executing design solutions to align GPP branding with partners while respecting their visual identity.
Curated and managed a comprehensive artwork library for Google Play Points (GPP) LiveOps, overseeing 600+ assets to ensure seamless accessibility and efficient use across creative teams.
Example Asset Creation
Partner Art with Google Play Points (GPP) Integration
During special campaigns, partner artwork is integrated with the Google Play Points program to promote deals within the Google Play Store. I tested and managed production for various formats to feature GPP integration, ensuring adherence to specifications and partner constraints.
Flexible Content Card Module Rollout
The Flexible Content Card Module was a new product rollout designed to adapt to evolving device specifications across regions. Our team played a key role by creating wireframes, prototypes, and streamlining production workflows for mobile platforms.
Watch Installation Module Rollout
The Watch Installation Module was a new product rollout designed to simplify the installation process across various devices. Our team was instrumental in testing and optimizing production workflows for smooth integration on wearable platforms.
Google Play Pass Template Creation
Designed, pitched, and created the template for the Google Play Pass America campaign, which was later adapted for global regions.
