The Apple Watch is one of Apple’s highest asset-producing products, and I was part of the Watch team for two years, contributing to two major product launches and ongoing refreshes. My work spanned across various touchpoints, including the Apple Watch Overview page, the Hermes page, and even the homepage of Apple.com.
View an archived version of the Apple Watch Series 4 webpage here.
In addition to my role as a Dotcom Artist, I led the Channel initiative, Apple’s largest revenue-generating process for authorized retailers. Channel provided digital assets to partners for marketing Apple products on their websites. As part of this new initiative, I played a key role in refining the process, creating documentation, and ensuring timely asset delivery.
