We champion the needs of makers and consumers by crafting a distribution platform that delivers joyful discovery, engagement, and inspiring innovation. -Play UX Mission
The Google Play store delights billions of users globally, giving access to games, apps, movies, books, content and more. The Play Visuals Partner Production Design team collaborated cross-functionally to optimize graphics for the store, insuring quality and constancy while respecting developer’s IP.
Personal Highlights:
- Pivotal in the the integration of Google Play Points (GPP) and partner artwork. Pitched and executed a design solution to incorporate Google Play Points into third-party developers artwork while respecting their branding.
- Aided in the launch of Google Play Points America’s Live Ops design and template execution that has since expanded globally.
- Designed branding for an APAC voting campaign that incorporated Original and Partner Artwork.
Asset Creation:
We receive the original asset from the developer and transform it to fit the Play Store spaces.
Partner Art with Google Play Points (GPP) Integration:
During special campaigns, partner art combines with the Google Play Points program to promote and feature deals within the Google Play Store. I designed different formats to feature GPP integration into the Games and Apps verticals while respecting spec and partner limitations.
“Best Of” Voting Campaign:
Every year, the APAC region holds a voting campaign to nominate and crown winners in each vertical category. I created a design for the winners that combined Parter and Original art while considering the scalability of the assets.
